Wu Yiwa, head of Google’s sales business in Hong Kong, said that there are many full-time, part-time creators in the local area, forming a Hong Kong creative ecosystem.
She pointed out that the YouTube Hong Kong community has grown rapidly, with 700,000 creative channels in the local area, and the number of creators’ film hours has increased by 55% year-on-year.
Wu Yiwa also found that the short films in Cantonese have been successfully developed to the global audience. I believe that Hong Kong short films can attract overseas and even the world’s interest.
YouTube found that more than half (55%) of Hong Kong people would go online or search for information online before shopping, and 67% of those who searched online would eventually complete shopping online or in a physical store.
According to the Ipsos survey, 83% of YouTube users said that YouTube helps them make smart consumption decisions. Wu said that viewers and YouTube creators are complementary to the brand.
They will provide advice to customers, create short films with creators, and tell their brand stories. At present, YouTube is about 18 to 34 years old in Hong Kong. Help the brand to reach the target audience.
One of YouTube’s advertisers, Citibank’s managing director, e-banking executive and head of customer management, Wu Shiya, said the company’s advertising is more efficient and its viewability is 97%.
She refers to the statistics of third-party organizations, whose short films are paid to YouTube viewers for one minute, which is 14 times cheaper than other digital platforms. Wu believes that YouTube can also target a specific customer base for specific customers.
The channel membership system will be launched soon.
In addition, Tu Nguyen, YouTube Asia Pacific Communications Director, said that in the future, YouTube will gradually develop more charging mode features, such as the Super Chat, which can be used to pay attention to the top and discoloration of each message. Starting from 5 yuan.
She also revealed that the channel membership will be launched soon, and the member function can be added to the channel of more than 100,000 trackers. The monthly fee is 25 yuan.