The Importance Of Having A Purpose In Digital Transformation And Innovation

In BUSINESS, TECH On

So many companies are investing in digital transformation and corporate innovation strategies to compete for the future.  They’re typically led by technology and aimed at growth areas such as customer experience (CX). In actuality, these efforts are most often not that innovative…they’re a bit more iterative than groundbreaking.  That’s ok, but these times necessitate a balance of innovation and iteration.

Many organizations are simply investing in new technologies and expertise to simply modernize legacy models, processes and systems. However, to compete for the future, to earn market relevance, modernization is just not good enough. You have to give innovation a purpose. You have to give meaning to your work so that the organization can stand behind something that’s meaningful and believable. Technology isn’t the answer. It’s an essential enabler of a greater vision and mission.

What’s your purpose?

 

Note : This article was originally published on www.briansolis.com

Brian Solis

Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is world renowned keynote speaker and 7x best-selling author. His latest book, X: Where Business Meets Design, explores the future of brand and customer engagement through experience design.

 

You may also read!

Learning to Master the Art of Your Career

It doesn’t matter what you do for a living — whether you work in medicine or retail, law or

Read More...
Shenzhen-Slush

Slush Shenzhen 2019

朋友圈最潮最酷的活动你还不知道吗? 这个夏天要空降深圳啦! Haven’t you heard of the coolest event?  ​This summer will be launched in Shenzhen!! -----活动时间----- 2019年8月8日 -----Event Time----- August 8, 2019  -----活动地点----- 深圳坪山高新区综合服务中心-会议中心 -----Event Venue----- Shenzhen Pingshan International Expo Centre 还不了解Slush? Slush于2008年在芬兰赫尔辛基创立,致力于将初创企业、科技人才、投资者、企业家和媒体联系起来的,这个由最初300人组成的队伍如今已成长为欧洲规模最大、规格最高、享誉国际的初创企业大会。 What’s Slush? Slush

Read More...
wall-street-shenzhen-blog

Michio Kaku on AI and ‘Perfect Capitalism’: Is he correct? If not, what’s next?

Neoliberalism is, according to Perry Anderson, “the most successful ideology in world history”. After all, what could be more important

Read More...

Mobile Sliding Menu

WP Twitter Auto Publish Powered By : XYZScripts.com