The Importance Of Having A Purpose In Digital Transformation And Innovation

In BUSINESS, TECH

So many companies are investing in digital transformation and corporate innovation strategies to compete for the future.  They’re typically led by technology and aimed at growth areas such as customer experience (CX). In actuality, these efforts are most often not that innovative…they’re a bit more iterative than groundbreaking.  That’s ok, but these times necessitate a balance of innovation and iteration.

Many organizations are simply investing in new technologies and expertise to simply modernize legacy models, processes and systems. However, to compete for the future, to earn market relevance, modernization is just not good enough. You have to give innovation a purpose. You have to give meaning to your work so that the organization can stand behind something that’s meaningful and believable. Technology isn’t the answer. It’s an essential enabler of a greater vision and mission.

What’s your purpose?

 

Note : This article was originally published on www.briansolis.com

Brian Solis

Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is world renowned keynote speaker and 7x best-selling author. His latest book, X: Where Business Meets Design, explores the future of brand and customer engagement through experience design.

 

You may also read!

Shenzhen blog

5 Ways Professional Translations Can Help in Business Growth

All the big and small, new and existing businesses that aspire to attain long-term success, global expansion is the

Read More...

Ethics and Moral Code in AI Part 4: Five tips for getting your AI right

We need to all be All-In on AI ethics To round off this series, I want to tell you about

Read More...

Ethics and Moral Code in AI Part 3: Educating against good intentions

AI has moved faster than we expected In the third part of this mini-series on ethics in AI, I want

Read More...

Mobile Sliding Menu

1Abc Directory