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We all manage something in our lives. Whether we manage other people, an entire organization, sales or even just ourselves, management is part of our everyday lives and includes careful planning, well-thought-out direction and a sense of control.

What happens when we apply that definition of management to the concept of opportunity? What if we were to identify and act upon opportunity much as we arrange and then manage a meeting, a project or some other form of responsibility that takes place each day in our lives? What transformative opportunity does that foster for your organization?

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AMERICA

A more timely and, in some ways, comforting example involves the ever-changing situation we find ourselves in today with COVID-19. This pandemic has seemingly pressed pause on time, stifling businesses in many ways and rattling humankind as we’re told that each day is fluid, and we’re not sure what the next day will bring. Monday will still follow Sunday, but will it be business as usual? Right now, the answer is no.

But, if Hard Trends, or future certainties, are as easy to identify as I maintain, what is the Hard Trend in all of this?

AMERICA

It is consistently shocking to me how little we consider the future to be an important topic in business. How the future affects us and our organization is easy to forget when there are numerous tasks at hand, but since it’s where we will spend the rest of our lives, we should all be devoting more time to our consideration of where we are headed into the future.

AMERICA

New Year’s Day 2020 was the dawn of a new year, a new decade, and a strong stock market with strong growth forecasts, despite being an election year, in which a high level of uncertainty is prevalent. But now, with the global pandemic causing a much higher level of uncertainty, it’s never been more important to ask, “What are we certain about?”