I once gave a commencement speech where I made a comment that took the parents and graduates completely by surprise.
Mention the word “trend” in a group setting and you’ll find that most will shrug it off, the reason being that the word “trend”
There will always be certainties about the future that we simply cannot change. Some are rather obvious, such as the reality that spring will always follow winter, summer follows spring, and fall follows summer.
It is consistently shocking to me how little we consider the future to be an important topic in business. How the future affects us and our organization is easy to forget when there are numerous tasks at hand, but since it’s where we will spend the rest of our lives, we should all be devoting more time to our consideration of where we are headed into the future.