A more timely and, in some ways, comforting example involves the ever-changing situation we find ourselves in today with COVID-19. This pandemic has seemingly pressed pause on time, stifling businesses in many ways and rattling humankind as we’re told that each day is fluid, and we’re not sure what the next day will bring. Monday will still follow Sunday, but will it be business as usual? Right now, the answer is no.
But, if Hard Trends, or future certainties, are as easy to identify as I maintain, what is the Hard Trend in all of this?