Tag: customer

How To Transform Digital Customer Experiences For The Connected Customer

Digital transformation is only becoming more prominent in driving business modernization. Yet today, it is rarely designed, led and

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Making your ordinary, very special for the customer

I went shopping yesterday – at a store which had a fantastic exchange offer. After getting to the store,

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Art of Story Selling: Choosing a hero and taking sides: Nike just did it!

American Football in the US is the game where people carry the ball, throw it to each other, and

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7 Ways to Keep a Relationship Strong While Growing a New Business

All relationships need nurturing, and they don't take a vacation while you start a business. So you're starting a new

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Perspectives: Reimagining Space And Experience In The Future Of Retail

I just finished researching innovation trends in retail. It took over a year to complete and honestly, the insights shared

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What’s your part in your prospects’ story?

How to sell more, when your competitors sell pretty much the same stuff. Our world is getting more complex. And

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Once Upon A Time, There Was A Meaningful Conversation About The Art Of Storytelling

Storytelling is as magical as it is ancient. While many of us appreciate the power of story, we all

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Who would you send on a sales call? An introvert or an extravert?

Joe, a friend of my power messaging coach, found out how things can get really weird in sales, a

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Evolving Customer Behavior Gives Retailers Insight Into Innovation Priorities

“Innovation starts with understanding who people are becoming, because in there are the insights into how they shop and

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