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It is consistently shocking to me how little we consider the future to be an important topic in business. How the future affects us and our organization is easy to forget when there are numerous tasks at hand, but since it’s where we will spend the rest of our lives, we should all be devoting more time to our consideration of where we are headed into the future.

New Year’s Day 2020 was the dawn of a new year, a new decade, and a strong stock market with strong growth forecasts, despite being an election year, in which a high level of uncertainty is prevalent. But now, with the global pandemic causing a much higher level of uncertainty, it’s never been more important to ask, “What are we certain about?”