In 2010, my dear friend Hermione Way invited me as the first-ever guest on her then new show, “Silicon Valley Uncovered” for TheNextWeb. It aired on January 18th, 2011. I share this with you because the conversation, while several years old now, is strangely better suited for today and the modern times in which we live and work.
I’m not even sure how I stumbled across this interview. To be honest, I’m taken aback by how prescient and philosophical this conversation was in explaining what’s happening now. I found myself reacting in disbelief, “Wow. Did I really say that!?”
At the time of this interview, I was in the 11th year (of 12) running a digital lab I had founded in 1999. Shortly thereafter, I would join Altimeter in 2012, which was then acquired by Prophet in 2015.
It’s not a short interview. But if you can spare 30 minutes whether via audio or video, I promise, it explains so much of what’s happening today.
To help, I break down each episode below.
Please watch and share and let me know what you think!
The evolution of media
Impact of media on our lives
The power of perception and mindsets
The definition of “new media”
The evolution of business: from social business to an adaptive business
The power of online relationships: the social graph vs. the interest graph
Adding “People” to the 4Ps of Marketing
Social media and the democratization of influence
How shared experiences change relationship dynamics and influence impressions and expressions
The attention economy and the importance of relevance, context, engagement and reciprocity
Brands becoming people and people becoming brands
The human network and the new model for information distribution and influence
How social media will affect politics, social movements and global culture (WOW!)
Intention counts for everything
The renaissance of tech and the importance of Silicon Valley
The allure of Silicon Valley for entrepreneurs and innovators
The importance of the HP garage, the birthplace of Silicon Valley (thank you Robert Scoble!)
The culture of Silicon Valley
Social media douchebags
Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is world renowned keynote speaker and 7x best-selling author. His latest book, X: Where Business Meets Design, explores the future of brand and customer engagement through experience design.