As the fortune reads, “may you live in interesting times.” It’s both a blessing and a curse as interesting implies not only arousing curiosity or catching one’s attention, but also presenting challenging and enthralling opportunities and experiences.

Well, we do live in interesting times and every day, I’m studying and living through new experiences and trends to learn, unlearn and grow. But interesting times doesn’t quite describe what’s happening today nor does it properly set expectations for what’s to come. We are wading in and headed toward deeply disruptive times…in every facet of our lives.

The truth is that there are things happening now and will in the future that are beyond our control. And, there are also things happening that we must aim to control.

What you do and what you’ve done, what you’ve learned and experienced and what you can and need to accomplish now and in the future are not necessarily connected.

These interesting and disruptive times are what they are because they will challenge everyone to question their beliefs and conventions, their standards for success and happiness and their plans and aspirations for the future.

It’s a touchy subject. It’s uncomfortable. It’s scary. It’s also inevitable. The sooner you embrace disruption, the sooner you become a disruptor rather than disrupted.

Disruption happens to us or because of us. The key, and it often feels counterintuitive, is to put yourself in the center of disruption rather than attempt to insulate yourself from it. It’s the difference between future proof and future shock. Said another way, it’s the difference between affecting change rather than solely being effected by it.

It’s a choice.

None of this is your fault. We were raised in a different time based on heritage and associated disciplines, routines and ideals that had shaped the generations of yesterday not the generations with a grasp of and skills for tomorrow.

Many of us aren’t ready for what lies ahead. But that doesn’t mean we can’t be. We just need to first stop pretending disruption, on so many fronts, isn’t already happening. Instead, we have to start taking action.

That begins with you and believing that you play a role in shaping your future, the future of those around you and the future at large. No matter how small the first steps, you’re at least moving away from the comfort zone that is holding you back.

If you’re waiting for someone to tell you what to do or to save you, you are on the wrong side of innovation.

Obsolescence is not an option. You deserve to explore possibilities. You deserve to be part of the solution.

The purest and most promising innovation starts from within.

Note : This article was originally posted on

Brian Solis

Brian Solis is a principal analyst at Altimeter, the digital analyst group at Prophet. He is also an award-winning author, prominent blogger/writer, and world renowned keynote speaker. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business and society. His research and books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on people and also the role we each play in evolution. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation, culture 2.0, and innovation strategies that enable businesses to adapt to new connected markets from the inside out.


Shenzhen Blog Editor