Category: EXPLAINED

Virtual Reality and Subliminal Marketing

Virtual reality (VR) has become a reality, as nearly every tech company has created a product that features it,

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Using Mobile Apps to Transform Business Processes

As our need for just-in-time information flourishes, our reliance on traditional technological processes has decreased significantly. The shift from

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Why is your copywriting quote so high?

Do you wonder why there’s such a range of prices for copywriting? Do you think some are way too

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Copywriting is writing to sell Good copy persuades your prospects to buy your product/service and shows how you’re uniquely positioned

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The Industry 4.0 Advantage

This visceral image of “industry” being gritty and exclusively blue-collar is true to some degree, but when “4.0” is

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Artificial Intelligence: Disruption or Opportunity?

Artificial intelligence (AI), one of twenty core technologies I identified back in 1983 as the drivers of exponential economic

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Trends for Every Salesperson

Every profession goes through changes, especially sales. A certain sales technique may have worked in the past, but that

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Changes in Manufacturing: How Will Different Generations Adapt?

We categorize everything, from subgenres of music to which foods are the healthiest. But most categorization occurs between generational

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7 Failures of Business Growth

If you want to stand out in today’s marketplace, you must work smarter, not harder. This is easier said

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7 Ways to Feign Confidence (When You’re Really Nervous on the Inside)

With practice, you'll become a pro at faking confidence, most likely to the point that you don't need to

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