Anker is a brand of the Chinese electronics company Anker Innovations based in Shenzhen, Guangdong. The brand is known for producing wall chargers, cables, and power banks. The name Anker comes from the German word for an anchor.

Anker’s ranking 7th in “Top 50 Chinese Brands in 2018”

History

Steven Yang started Anker in 2011 after working as a software engineer for Google in California. He moved to Shenzhen, China. In early 2012, Google’s then-head of sales in China, Dongping Zhao was hired and as of 2018 is president of Anker Innovations.

Anker switched its focus from replacement laptop batteries to smartphone battery chargers and wall chargers.

Anker maintains subsidiaries in the United States, Germany, the United Kingdom, Japan, and China. Before 2017, Anker devices were almost exclusively sold at Amazon Marketplace. Anker Innovation achieved revenues of over 3.9 billion yuan in 2017, of which nearly 98% came from overseas markets dominated by Europe, America, and Japan.

The company successfully built the intelligent charging brand Anker, ranked 7th in the “BrandZTM 2018 China Sea Brand 50” list jointly released by WPP and Google, and was selected as “the fastest growing consumer electronics brand”.

After the launch of Eufy, Roav, Nebula, Soundcore and other intelligent hardware brands, around the smart charging, entertainment audio, and video, smart home, smart car and other fields into product development.

ANKER is the global leader in charging technology. This includes wireless charging, car charging, and our best-selling portable and wall chargers. Anker is pioneering Power Delivery technology to charge phones, tablets, and laptops at unprecedented speeds.

SOUND CORE breaks audio illusions to create speakers and earphones that spark real emotions. This includes the Flare series, 360° speakers with a beat-driven light show, and the Spirit series, the world’s first truly sweat-proof earphones.

EUFY is creating a new generation of connected devices and appliances that will simplify the smart-home experience and make it more accessible. This includes Eufy Genie, an Alexa-powered speaker, and a growing list of smart appliances such as lights, vacuums, and smart plugs.

NEBULA represents a new and exciting class of smart, portable entertainment devices. This includes Nebula Mars and Nebula Capsule—the world’s first smart, portable cinema. Nebula combines smart capability with immersive audio and visuals.

ROAV is focused on developing products that bring smart, connected services to any vehicle. Roav’s DashCam cameras, SmartCharge chargers, and VIVA voice control devices make every drive safer and smarter.

Author

Shenzhen Blog Editor